Email Marketing: Here's Why Every Business Should Use It

Simply put, email Marketing is a marketing strategy that includes shooting meaningful emails to a targeted group of audience in hopes of turning potential customers into instant buyers and one-off buyers into loyal subscribers.

With the added benefit of tracking campaign metrics, email marketing offers a robust and dynamic game plan for increased business growth.

Business owners can effortlessly track conversion via click-through rates and use it as a solid basis for future sends.

Curating an effective email marketing campaign that caters to thousands of subscribers is relatively inexpensive when compared to other paid marketing and advertising options.

Let’s try to understand why every business owner should treat email marketing as a must-have tool in their marketing arsenal.

Forging a Credible Brand Presence

Having an identifiable brand in the growing age of digitization is a tall task. And with products and services flooding the markets in all fields, building sustained credibility can be another hard nut to crack.

In more ways than one, email marketing helps business owners develop a brand image in the consumer's mind from scratch, owing to the direct access to their mail inboxes. These unique and persistent updates create an unforgettable voice and style in the potential consumers' minds, making them feel that the business can be trusted with their money.

Email marketing piques the customers' interest by showcasing the brand's active engagement with their community by staying on top of the clientele's mind. The brand awareness that this creates in the end-users' subconscious is something that transcends the reach of any other marketing option out there.

It opens up the ultimate possibility of adding a flavor and personality to the business while reeling in valuable trust.

Strengthening Relationships with Customers

As a business, the best thing you can do for your customers is to let them know you're thinking of them. A special bond is forged over time by keeping them in the loop about the newest product upgrades, discounts, latest trends, and other blog updates.

While busy seasons may transition into slower ones, emails provide a way to keep in touch with the people that matter, making them feel like they're more than a commodity or a cash machine. Be it the next marquee event, live product launches, or business news, these are all great drivers for periodic newsletters, and that is when email marketing offers the apt avenue to reach out with an update for your customers quickly.

Considering how frequently the average phone user checks their notifications, it is only intelligent that businesses slide in to take a small chunk of that attention space. Emails make the customers feel included in the journey of the business, as though they're a part of the family, and will be informed of all the happenings on a timely basis irrespective of whether they choose to purchase or not.

Catering to the Target Audience

Hitting the right set of people with a personalized email can lead to more conversions than blindly shooting in the dark. This also happens to be one of the more glaring benefits that email marketing offers. Sending out innovative, creative, and catchy emails to a selected sample space audience is a better way of churning promotional content than billboards and commercials.

MarketingSherpa states that nearly 91% of US adults find it acceptable to receive promotional emails from firms they’ve previously conducted business with. It speaks volumes of the fact that the network is hugely inclined and looks forward to messages from brands that play a role in their day-to-day lives.

Since people spend 30% of their workplace time and 50% of their WFH time scrolling through their email, email marketing can help businesses reach an audience already willing to read from the inbox.

Cost and Time Savings

There are many ways to market your business and attract eyeballs, but most of them are cash-intensive and aren't as effective in terms of returns. Business owners usually experience time and budgetary constraints that restrict them from hiring professionals, printing & mailing flyers, or paying for high-production advertisements.

On the other hand, emails can be sent out to tons of people at relatively negligible costs. Since these campaigns can be automated, they save valuable time, which can be used to improve the product. Now you are engaging with customers while simultaneously focusing on other essential aspects of your business.

All that businesses need to do is curate and design a professional email marketing strategy, and it can be applied and tested on a large consumer base for minimal cost.

Generate New Leads & Reactivate Existing Customers

It is widely understood that not everybody that signs up to be included in your mailing list will make a purchase or add to your business's revenue. Even then, email marketing is by far the most cost-effective avenue to land new customers via personalized and targeted offers. Add generous sales & free shipping, and you just might have found tons of freshly loyal and excited customers.

Not only does this reel in and capture the attention of interested candidates, but it also nurtures your relationship with the existing clientele.

Email marketing does a fine job of upselling current customers and re-engaging customers who haven’t purchased in a while.

Also, when traffic at brick-and-mortar stores is seeing a downfall, emails are the best methods to bring back the footfall.

Conclusion

Email Marketing lays forth a cost-effective and user-friendly avenue for businesses looking to stretch their revenue goals. Not only does it help you rope in new customers and retain the existing ones by staying engaged with them, but it does all this at an appealing and affordable price point.

Ear Level Marketing makes marketing services for businesses a cakewalk. If you're someone looking for a results-first marketing strategy that can directly impact profitability and cash flow, contact us!