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Optimizing Your Practice's Google Profile

January 09, 20232 min read

An illistration of an iceberg making the point that the potential traffic to your website is much smaller than the potential traffic provided by Google My Business and Google Maps.

Optimizing Your Google My Business Profile

When it comes to running a successful hearing care or audiology practice, having an optimized Google My Business profile is essential. In truth, for a single location practice, your Google listing typically has a bigger impact on creating new clients than your website ever will- and both are critical to a well rounded digital presence.

With the ability to reach potential clients in your area and expand your business’s online presence, optimizing your GMB page can be extremely beneficial for any practice.

So how can you make sure that you optimize your GMB page correctly? Here are some tips to help get you started:

1. Fill Out Every Section

 It may seem obvious, but one of the most important steps in optimizing a GMB page is making sure all sections are completely filled out with accurate information and up-to-date contact details. This includes filling out basic information such as address and website URL, as well as more detailed descriptions about products and services offered by your practice. By providing comprehensive information about yourself on the platform, customers will trust that they're receiving quality services from reliable providers when they look into visiting your practice!

 2. Add Photos & Videos

 Adding videos and photos helps bring life to your listing! Pictures should include images of both inside and outside of the office (if applicable), professional headshots for staff members (if allowed) ,and other key visuals associated with hearing care/audiology practices like ear molds or audiometers . Uploading these images will not only make finding information easier for customers but also increase engagement rates significantly!

3. Encourage Patients To Leave Reviews –

 Asking satisfied patients directly after visits or treatments if they would leave positive reviews via email or text message ( we can automate this, btw) has proven effective time after time; Plus who wouldn’t want free advertising?! Witty phrases such as “We think our ears just heard 5 stars coming from you!" might do wonders encouraging those five-star ratings while helping build strong relationships with current patients -- two birds killed with one stone!

4. Respond To Reviews

 Fostering relationships between patients is essential when it comes to getting new clients in a competitive market like hearing care/audiology practices – so don't forget to respond promptly to reviews left by customers on Google My Business pages! Not only does this show appreciation for their feedback (positive or negative!), but also signals that customer service is important at all times within this type of industry - something potential clients take very seriously before booking appointments with providers !

 Overall, investing some extra effort into optimizing a GMB page takes minimal amount of time and reaps maximum benefits almost immediately.

If you need help, feel free to reach out to us. We can optimize your Google My Business Listing quickly!

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Dusty Potter

Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.

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