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Top Tips To Make Your Digital Ad Campaign Smarter

April 26, 20233 min read

Digital marketing is about creating a relationship with your customers through the use of digital channels. In order to create a smart digital ad campaign, you need to focus and adopt various tips and tricks. By focusing on such approaches, you can create a smart and effective digital ad campaign that will help you to achieve your business goals. Creating a digital ad campaign following the marketing strategies and tips by renowned marketers such as Ear Level Marketing can help you boost revenue and get your business in front of more potential customers.

Identify Web Traffic Sources

By understanding where your traffic is coming from, you can tailor your ads and messaging to better appeal to your target audience. For example, if you know that a lot of your traffic comes from social media, you can create ads that are specifically designed to appeal to users on those platforms. Similarly, if you know that a lot of your traffic comes from search engines, you can optimize your ads for those users. Ultimately, taking the time to identify your web traffic sources can pay off in a big way by helping you to create more effective ads.

Work According to the Marketing Funnel Approach

The marketing funnel approach is all about creating a customer journey that takes the customer from the awareness phase to the purchase phase. In order to do this, you need to create ads that target each stage of the funnel. For example, for the awareness stage, you would create ads that introduce your product or service to the customer. For the consideration stage, you would create ads that highlight the features and benefits of your product or service. And for the purchase stage, you would create ads that include a call to action.

Using Google My Business to Boost Revenue

Google My Business is a great way to get your business in front of potential customers who are searching for what you have to offer. When you create a listing on Google My Business, you can include important information about your business, such as your hours, location, and contact information. You can also add photos and videos, which can help your business stand out from the competition. In addition to creating a listing on Google My Business, you can also use the platform to create and manage ads. Google My Business makes it easy to target potential customers in your area with ads that are relevant to their search queries.

Analytics Understanding Is Crucial

In order to create a smart digital ad campaign, it is important to have a strong understanding of analytics. By analyzing data and understanding user behavior, you can create targeted ad campaigns that are more likely to be successful. Additionally, you can use analytics to track the performance of your ad campaigns and make necessary adjustments to improve results. The most important one is to track your campaign's progress over time. This will help you see how well your ads are performing and whether or not they are reaching your target audience.

You can also analyze the different types of ads you are using. This will help you determine which ones are the most effective and which ones are not getting the results you want. Google Trends is one tool that can help you know which are the most explored things on the web, so you can prepare your campaign accordingly. Finally, you can also look at the keywords that are being used in your ad campaign. This will help you see which ones are bringing in the most traffic and which ones are not being used as effectively.

Knowing Your ‘Click Conversion Rate’ Metrics

This means understanding how many clicks your ads are receiving and how many of those clicks are resulting in conversions. By tracking this metric, you can see which ads are performing well and which ones may need to be tweaked. Additionally, you can use this information to bid more aggressively for keywords that have a high click conversion rate.

If you're looking to take your marketing to the next level, head over to Ear Level Marketing and our experts will be elated to help!

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Dusty Potter

Dusty Potter is a second generation Hearing Instrument Specialist. He has been a practice owner since 2007, and after much frustration with office management systems and digital marketing firms in the hearing care space, he has founded both Ear Level Marketing and amplifyOMS, while still maintaining his own healthy practice in Wichita Falls, TX.

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