Boost Local SEO For Your Practice With These Tips

"One of the biggest mistakes I see business owners make is spending money on website SEO before getting their local SEO house in order” -Dusty Potter, BC-HIS

If you’re a hearing care practice trying to get more visibility online, then you’ll want to focus on local search engine optimization (SEO). And the best way to do that? Start with your Google My Business (GMB) listing. Google My Business is a free tool that allows businesses to manage their online presence on Google Search and Maps.

It gives users the ability to update their contact information, business hours, photos, reviews, and more. Plus, it offers insights into how customers are finding and interacting with your practice. With these GMB tips, you can take advantage of this powerful platform and boost your local SEO in no time.

Google My Business Is the Key to Local SEO

As a local business, it’s important to make sure your website appears in local search results. Google My Business is a free tool that allows you to manage your online presence and appear in local search results. By optimizing your Google My Business listing, you can improve your chances of appearing in the local search results when potential patients are looking for a healthcare provider in their area. Here are some tips for optimizing your Google My Business listing:

1. Fill out all fields in your listing – Include all relevant information about your practice, such as your business name, address, phone number, website URL, and hours of operation. The more information you provide, the easier it will be for potential patients to find and contact you.

2. Add photos and videos – Photos and videos can help give potential patients a better idea of what to expect when they visit your practice. You can add up to 10 photos and videos to your listing.

3. Stay active with posts – Posts are a great way to keep your listing updated with the latest news and information about your practice. You can use posts to promote events, announce new services or staff members, or share helpful articles or blog posts. Be sure to include a Call-to-Action (CTA) in each post so that potential patients know how they can take advantage of what you’re offering.

4. Respond to reviews – Reviews from current and past patients can help build trust with potential patients

The Importance of Online Reviews

As a business owner, you should be aware of the importance of online reviews and how they can impact your business. Here are a few tips on how to boost your Local SEO with online reviews:

1. Google My Business is a great platform to start with. Make sure your business is listed and claimed.

2. actively encourage your patients or customers to leave online reviews. This can be done by sending follow-up emails or providing links on your website.

3. Respond to all reviews, both positive and negative. This shows that you are active and engaged with your customers.

4. Use keywords in your reviews to help improve your Local SEO ranking. For example, if you own a dental practice, use phrases like “teeth whitening” or “dental implants” in your reviews.

5. Take advantage of review sites such as Yelp, Healthgrades, and Google+. These sites can help boost your Local SEO ranking and give potential customers more confidence in your business.

Clean Up Your Listings

If your online listings are inaccurate, it can hurt your local SEO. Make sure your name, address, and phone number are correct, and that your hours are up-to-date. You should also add photos and videos, as well as a description of your practice. If you have multiple locations, make sure each one has its own listing. You can also add additional information such as your specialties, services offered, and insurance accepted.

Keep Your GMB Profile Fresh

It's important to keep your Google My Business (GMB) profile fresh and up-to-date, so that potential patients can see that you're active and engaged. Here are some tips on how to do this:

1. Regularly update your business information - make sure your hours, contact details, and location are all accurate and up-to-date.

2. Add new photos and videos - show off your staff, facilities, and services in action.

3. Keep your description relevant and keyword-rich - use keywords that potential patients are likely to search for when looking for a practice like yours.

4. Respond to reviews - both positive and negative reviews can give insights into what patients are looking for, so be sure to respond accordingly.

By following these tips, you can ensure that your GMB profile is working hard to attract new patients and boost your local SEO.

Be Consistent- and Ask For Help If you Need It!

The most important thing when it comes to showing up in that always critical map pack is to be consistent. SPend some time on this every week. If you don't have time to do this yourself, feel free to reach out to us at Ear Level Marketing by booking a discovery meeting here.