Benefits of Automated Review Requests
Benefits of Automated Review Requests
Skimming through product and business reviews is just part of the buying process these days. We all do it and would probably feel a little uncertain about purchasing a product or service that had zero reviews. They are extremely important, but for hearing clinic owners, there are more benefits to generating reviews than you might think…
Social Proof
We’ll start with the obvious–trust. Positive reviews are a powerful tool to show your potential patients that you are trustworthy and new patients can expect a positive experience at your clinic.
Five star reviews are great, but a five star rating with only 3 reviews won’t build a lot of trust. For best results, strive to earn reviews high in quality and quantity.
SEO Benefits
Before using your digital budget on search engine optimization to improve your Google rankings, first consider the impact strong reviews can have on your Google Business Profile.
The algorithm Google uses to rank your business likes reviews…a lot. A high number of quality reviews will show Google that your business is a trustworthy authority in the market and will reward you with higher search rankings.
Effective review generation doesn’t just earn the trust of your potential patients, it also earns the trust of the search engine that allows your patients to find you in the first place. That’s important…
What About Bad Reviews?
A negative review is not the end of the world. In fact, it’s an opportunity to earn even more trust but it has to be handled the right way. Review sites recommend responding to negative reviews in a manner that displays ownership of their mistake and an effort to improve. This type of engagement shows visitors that your clinic is continually focused on improving their patient experience.
Don’t forget to engage with the positive reviews, as well. Responding to positive reviews is a great way to show your appreciation for the kind words and may encourage others to leave a positive review knowing that the staff actually reads them.
How Do I Get More Reviews?
One way to get more reviews is the old fashioned way of simply asking your patients to post a review after each appointment. It’s called the old fashioned way because most people don’t do that anymore. It’s awkward to ask and difficult to explain to people that are…technologically challenged.
The most effective way to generate reviews is through an automated SMS text (email is second best) after each appointment which makes posting a review quick and simple. There are several review generating services that can ask your patients for reviews and post them to your Google Business Profile.
Unfortunately, review generation services typically require a subscription fee and some even require long-term contracts. Consider a Customer Relationship Management (CRM) system that includes review generation like amplifyCRM PRO to manage your clinic’s reputation along with a full stack of digital tools to maximize your online presence and budget.
